bibigo lakers jersey
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On Monday, the Lakers unveiled a new sponsor for their jersey patch: Bibigo,
a Korean line of dumplings, sauces and frozen meals.
bibigo is a global brand created by Korea’s No. 1 lifestyle company,
CJ. The brand has taken 5,000 years of delicious food and refined recipes to fit today’s modern, uninterrupted lifestyle.
Their name, bibigo, combines the Korean word “bibim” with the English word “go,”
which comes from a long cultural tradition of “mixing” flavors.
Branded offerings include a wide variety of snacks and appetizers, including Mandu, the brand’s signature dish.
Inspired by authentic recipes, bibigo makes it easy to sample the goodness of Korean cuisine and find popular dishes in most major grocery chains.
The five-year deal is worth more than $100 million, according to people familiar with the matter,
but were not authorized to publicly disclose its terms. According to The Athletic, NBA jersey patches sell for an average of $7 million to $10 million a year.
“The Lakers are the number one team in sports,” said Wookho Kyeong, chief marketing officer of CJ CheilJedang, Bibigo’s parent company. “The Lakers are more than just a basketball team. Globally, the Lakers are a cultural icon, especially for young people.”
Bibigo®, the #1 brand of dumplings in the U.S. and globally, is proudly partnering with the Los Angeles Lakers of the NBA for a multi-year global marketing partnership deal, which includes the official jersey patch rights beginning with the 2021-22 season.
Lakers x bibigo | Los Angeles LakersLakers x bibigo |
Los Angeles LakersBibigo® Teams Up with Los Angeles Lakers
as First Official Global …L.A. Lakers Announce New Partnership
With Bibigo – Fadeaway WorldCJ’s Bibigo becomes corporate sponsor for LA Lakers –
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